Sunday, July 29, 2007

Radio = Sales?

As has been contended by indie folks for years, the answer is not necessarily yes! It has long been our contention that iTunes typically benefits only singles, not album sales. Singles then get cut into so many slices that the amount paid to the artist is (at best) less than fifty cents.

In my words: the study shows that radio (i.e. singles you hear over and over until you don't want to listen to it any more) does not help album sales.

Read it for yourself here.

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